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DFC's New More Goodness Rewards Program

Consumer Article DFC - PLC

The Loyalty program brings new levels of excitement and enjoyment to Canadian dairy lovers with exclusive offers and inspiring content.

Wrapping up an eventful 2017

Corporate Article Pierre Lampron

As the year comes to a close, it’s time to reflect on some of the excitement we have seen at Dairy Farmers of Canada in 2017, the year of Canada 150!

Comedic new campaign connects milk, real millennial dairy farmers and a fun-loving Santa

Corporate Article DFC - PLC

Santa has questions about his favourite beverage and no matter how funny those questions may be, Canadian dairy farmers have answers. This week, Dairy Farmers of Canada (DFC) launched Both Sides of the Glass, a new holiday-themed digital ad campaign that uses humour to address some of the common misconceptions about milk and dairy farming practices, with our own dairy farmers in the starring role, opposite Santa Claus himself.

DFC reacts to the TPP-11 Ministerial Statement

Corporate Article Pierre Lampron

According to today’s Ministerial Statement released from the TPP-11 talks in Da Nang Vietnam, no final agreement has been reached on a TPP-11 deal without the United States.

Our promise: Canadian milk, the Canadian way

Corporate Article DFC - PLC

Cool, smooth, and refreshing – that’s Canadian milk! But what makes it an ingredient like no other? Check out our not-so-secret Canadian recipe.

New DFC campaign reminds Millennials of dairy-filled foods they love

Corporate Article DFC - PLC

Millennials may not drink as much milk as previous generations, but they couldn’t imagine living their lives without cheese, yogurt, smoothies, ice cream, or butter. In response to these changing tastes, an innovative new campaign by the Dairy Farmers of Canada (DFC) aims to shift perceptions of dairy amongst Millennial and Gen-Z consumers by rethinking how it’s consumed.