Millennials may not drink as much milk as previous generations, but they couldn’t imagine living their lives without cheese, yogurt, smoothies, ice cream, or butter. In response to these changing tastes, an innovative new campaign by the Dairy Farmers of Canada (DFC) aims to shift perceptions of dairy amongst Millennial and Gen-Z consumers by rethinking how it’s consumed.
An innovative new campaign by the Dairy Farmers of Canada (DFC) aims to shift perceptions of dairy amongst the next generation of consumers and redefine it in a positive way. Milk. It’s in the stuff you love focuses on Millennial and Gen-Z consumers by highlighting the presence of milk in foods that people enjoy every day.
We recognize that in light of the COVID-19 outbreak, consumers have a variety of questions about milk and dairy products. Please find information and answers to some of the most common questions here.