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Comedic new campaign connects milk, real millennial dairy farmers and a fun-loving Santa

Corporate Article DFC - PLC

Santa has questions about his favourite beverage and no matter how funny those questions may be, Canadian dairy farmers have answers. This week, Dairy Farmers of Canada (DFC) launched Both Sides of the Glass, a new holiday-themed digital ad campaign that uses humour to address some of the common misconceptions about milk and dairy farming practices, with our own dairy farmers in the starring role, opposite Santa Claus himself.

Assessing our environmental impact

Corporate Article DFC - PLC

Dairy farmers are constantly measuring the environmental impact of their farms and systems in order to find ways to reduce their environmental footprint.