The Dairy Farmers of Canada Cineplex Contest Rules & Regulations

The Dairy Farmers of Canada Cineplex Contest
Rules & Regulations (“OFFICIAL RULES”)
Open to residents of Canada only and governed by Canadian Law

1. NO PURCHASE NECESSARY. By entering this Contest, entrants agree to abide by these Official Rules. The decisions of the Sponsor (see rule 2) with respect to all aspects of the Contest are final. The Contest is in no way sponsored, endorsed or administered by, or associated with, Instagram or TikTok.  You understand that you are providing your information to the Sponsor and not to Instagram, TikTok or Cineplex Entertainment LP (“Cineplex®”). The information you provide will only be used to administer the Contest in accordance with the Sponsor’s privacy policy (see rule 11). Instagram, TikTok and Cineplex® are completely released of all liability by each entrant in this Contest.  Any questions, comments or complaints regarding the Contest must be directed to the Sponsor and not to Instagram, TikTok or Cineplex®.

2. SPONSOR & CONTEST PERIOD: The Dairy Farmers of Canada Cineplex Contest (the “Contest”) is sponsored by Dairy Farmers of Canada (the “Sponsor”). The Contest begins at 12:00:00 AM Eastern Time (“ET”) on August 24, 2023 and ends at 11:59:59 PM ET on November 15, 2023 (the “Contest Period”). The Contest Period will be divided into three (3) periods (each a “Monthly Prize Period”) (see rule 6).

3. ELIGIBILITY: To enter and be eligible to win, a person must be a legal resident of Canada who is 19 years of age or older in their province or territory of residence at time of entry. Employees of the Sponsor, Cineplex®, their affiliates, subsidiaries, related companies, Contest administrator, the independent contest organization, advertising and promotional agencies (as hereinafter defined) (collectively “Contest Parties”) and the immediate family (defined as mother, father, brothers, sisters, sons, daughters and/or legal or common-law spouse) of the Contest Parties and all other persons who reside with the Contest Parties, are not eligible to enter the Contest. This Contest is void outside of Canada.

4. HOW TO ENTER THE CONTEST: No Purchase Necessary. To participate in this Contest, you must have a valid Instagram or TikTok account (an “Account”).  If you do not have an Account, visit or and register in accordance with the enrolment instructions for a free Account.

During the Contest Period, @dairyfarmersofcanada will post on their Instagram and TikTok Accounts a post regarding the Contest (the “Contest Post”). Follow @dairyfarmersofcanada, like the Contest Post, comment on the Contest Post (the “Comment”) and tag a friend in your Comment that you would like to take to the movies (see below for Comment guidelines) to receive one (1) entry into the applicable Monthly Prize Draw and one (1) entry into the Grand Prize Draw. Entries must be received on or before 11:59:59 PM ET on November 15, 2023 (the “Contest Closing Date”).


Limit of one (1) entry per person during the Contest Period. You may only use one (1) Instagram or TikTok Account to enter the Contest and you may only enter once. In the event an entrant has entered more than once or used more than one (1) Instagram or TikTok Account during the Contest Period, the entrant will be disqualified and all of the entries submitted by the entrant will be disqualified, Proof of transmission (screenshots or captures, etc.) does not constitute proof of delivery. Entries generated by script, macro, robotic, programmed, or any other automated means are prohibited and will be disqualified.

By using Instagram or TikTok through a wireless mobile device, standard text messaging and/or data rates may apply for each message sent or received from your device. Other charges may also be applied by your wireless carrier (consult your wireless plan for details before participating via wireless mobile device). Proof of participation by wireless mobile device is not a condition of entry. Your Instagram or TikTok Account must be set to public to participate in the Contest. You must comply with all terms and conditions associated with the use of Instagram or TikTok.


  1. Must follow @dairyfarmersofcanada;
  2. Comment must be submitted on Instagram or TikTok on the Contest Post uploaded by @dairyfarmersofcanada;
  3. Comment must include a friend tag in the Comment;
  4. Comment must comply with Instagram terms of use;
  5. Comment must be intended for family audience viewing and contain only content that, in the sole and unfettered discretion of the Sponsor, is suitable for all persons, including persons under the age of 13;
  6. Comment must not contain any nude, sexually explicit, disparaging, discriminatory, libelous or other inappropriate content of any kind whatsoever;
  7. Comment must not contain any content that promotes any product or service other than that of the Sponsor or Cineplex;
  8. Comment must not contain any language suggesting or encouraging illegal activity;
  9. Comment must not contain anything that infringes or that may infringe anyone’s rights, including intellectual property rights; and
  10. Comment must not contain any personal information.

6. MONTHLY PRIZE PERIODS: The Contest Period is divided into three (3) periods (each a “Monthly Prize Period”) and are as follows:

Monthly Prize Periods


Draw Dates

Monthly Prize Period 1

Begins 12:00:00 AM ET on August 24, 2023 and ends 11:59:59 PM ET on September 20, 2023

September 25, 2023

Monthly Prize Period 2

Begins 12:00:00 AM ET on September 21, 2023 and ends 11:59:59 PM ET on October 18, 2023

October 23, 2023

Monthly Prize Period 3

Begins 12:00:00 AM ET on October 19, 2023 and ends 11:59:59 PM ET on November 15, 2023

November 20, 2023


7. PRIZES & APPROXIMATE RETAIL VALUES: There are one hundred and six (106) prizes (each a “Prize” and collectively known as “Prizes”) available to be won and are as follows:

  1. Grand Prize: There is one (1) grand Prize (the “Grand Prize”) available to be won consisting of one (1) private screening (the “Screening”) of a movie in a 2D general admission auditorium, as selected by the winner for the winner and up to fifty (50) guests at a Cineplex® location in Canada; and one (1) large buttered popcorn, one (1) large fountain beverage and one (1) bag of confectionary (selection based on availability at the theatre at the time of Screening) per person attending the Screening. TRANSPORTATION TO THE SCREENING, LODGING WHERE THE CHOSEN MOVIE IS BEING SCREENED, ADDITIONAL CONCESSIONS AND ANY AND ALL OTHER EXPENSES ARE NOT INCLUDED IN THE GRAND PRIZE AND WILL BE THE RESPONSIBILITY OF THE WINNER AND THEIR GUEST(S). The total approximate retail value (“ARV”) of the Grand Prize is $1,750.00 (CDN). Only one (1) Grand Prize will be awarded.

The Screening will take place at the Cineplex theatre location that is closest to the winner’s place of residence (as determined by Sponsor) and must take place between January 2 and February 29, 2024. Black-out dates include Thursday, Friday and Saturday.  Screening must take place during the theatre’s regular business hours between Sunday and Wednesday. Movie selected must be playing in regular release at the selected theatre on the date of the Screening, and is subject to Cineplex Film team approval and product/location availability. The preferred film of your choice may not be available at your party location. Movie times are scheduled weekly at all theatres. As a result, exact showtimes cannot be guaranteed until the week of the Screening.  Screening may not be booked for Event Cinema or alternative programming content, advanced screenings, special  or early releases, or midnight screenings. Time extensions will not be granted.   The Screening does not include anything other than the prize components set out above, and is for a film in 2D in a general admission auditorium. However, if the winner desires to hold the Screening in a premium auditorium (i.e. VIP (19+), UltraAVX, Imax, 3D, etc.), the winner may pay the surcharge per movie admission ticket at the time they book the Screening.  The surcharge depends on the type of performance and date, time and location of the Screening, but is generally between $2 and $10 per admission ticket.  Winner and guests are responsible for paying for any other concession, food and beverage items (including alcohol) they may wish to purchase at the theatre.  Cineplex will work with the winner to select a date, time and location for the private screening that is mutually agreeable; however, the final decision will be at Cineplex’s sole discretion if a mutual agreement cannot be reached.  Once booked, the date, time and/or location of the Screening cannot be changed. Winner will be required to coordinate the Screening with Cineplex at least 14 days prior to the desired date, and the Screening is subject to availability at the time of booking.   If the Screening is cancelled by the winner for any reason, the winner will forfeit the Grand Prize without additional compensation.  It is the winner’s sole responsibility to ensure that all invited guests are old enough to see the film. Cineplex reserves the right to verify the age of the winner and guests and has the right to deny any patron access to the theatre that does not meet the age limit.  In the event that either Sponsor or Cineplex determines, in their sole discretion, that winner has or is attempting to sell tickets to the Screening, the Screening will be cancelled, and no alternate Grand Prize will be provided to the winner. 

In the event the Grand Prize winner and/or any of their guests engage in behavior that, as determined by Sponsor or Cineplex, in their sole discretion, is obnoxious or threatening, illegal or that is intended to annoy, abuse, threaten or harass any other person, or otherwise violates Cineplex’s Guest Code of Conduct, the Sponsor and Cineplex reserves the right to terminate the Screening early, in whole or in part, and send the Grand Prize winner and/or their guests home with no further compensation. NO RESPONSIBILITY IS ASSUMED BY THE SPONSOR, CINEPLEX ENTERTAINMENT LP, THE CONTEST ADMINISTRATOR OR THE INDEPENDENT CONTEST ORGANIZATION FOR CANCELLED, DELAYED, SUSPENDED OR RESHEDULED SCREENING FOR ANY REASON WHATSOEVER AND NEW TICKETS WILL NOT BE ISSUED NOR WILL THERE BE A CASH SUBSTITUTION.

  1. Monthly Prizes: There are one hundred and five (105) Monthly Prizes available to be won (thirty-five (35) awarded each Monthly Prize Period) and are as follows:


Monthly Prize Description

Total QTY Awarded

ARV of each Monthly Prize

Prize 1

Monthly Golden Buttery Popcorn Prize Pack, each consisting of two (2) VIP admissions (valid Sun-Thurs only); two (2) large buttered popcorns; two (2) large fountain beverages and one (1) bag of confectionary - VIP (19+).  Concessions will be awarded in the form of an e-gift card in the amount of $42.32 CAD.

15 total

(5 awarded each Monthly Prize Period)

$82.34 (CDN) each

Prize 2

Monthly Movie Prize Pack, each consisting of two (2) General Admissions (valid Sun to Thurs only) and one (1) large buttered popcorn.  Popcorn will be awarded in the form of an e-gift card in the amount of $10.86 CAD.

30 total

(10 awarded each Monthly Prize Period)

$37.89 (CDN) each

Prize 3

Monthly Golden Buttered Popcorn Prize consisting of one (1) large buttered popcorn.   Popcorn will be awarded in the form of an e-gift card in the amount of $10.86 CAD.

60 total

(20 awarded each Monthly Prize Period)

$10.86 (CDN) each


Limit of one (1) Monthly Prize per person during the Contest Period. Monthly Prizes will be awarded as digital Promo Codes for admission and an E-Gift Card in the amount set out above. VIP Admissions (Prize 1) and General Admissions (Prize 2) Promo Codes are valid online only at or the Cineplex mobile app and must be redeemed for showtimes Sunday through Thursday (inclusive) only, on or before May 31, 2024. Not valid for Midnight Showings. An applicable surcharge between $2 and $12 will apply if the Promo Codes are redeemed for films in IMAX®, UltraAVX®, UltraAVX®3D, ScreenX, VIP (19+) admission (applicable to Prize 2 only), Digital 3D presentations or 4DX or DBox seating. Cannot be combined with any other promotion, coupon, voucher, or special discount offer or redeemed for non-feature film screenings and Cineplex® Events presentations. Not eligible to earn Scene+™ points. NO TIME EXTENSIONS ARE ALLOWED. CONFIRM YOUR ORDER BEFORE PURCHASE. ONLINE TRANSACTIONS ARE NON-REFUNDABLE. ADDITIONAL RESTRICTIONS MAY APPLY. NO SUBSTITUTIONS.

The total ARV of all Prizes awarded (Grand Prize and Monthly Prizes) is $4,773.40 (CDN). Prizes must be accepted as awarded without substitution and cannot be transferred, assigned or redeemed for cash. In the event a Prize (or any component thereof) cannot be awarded for any reason (including but not limited to force majeure or production exigencies), the Sponsor reserves the right, in its sole discretion, to substitute another prize (or any component thereof) of equal or greater value, without liability. Any unused portion of a Prize will be forfeited and shall have no cash value. All characteristics and features of a Prize, except as otherwise explicitly stated above, will be determined by the Sponsor in its sole and absolute discretion. Only one hundred and six (106) Prizes will be awarded. If you are a winner of a Monthly Prize, your entry is still eligible for the Grand Prize draw.


  1. Grand Prize Draw: At approximately 11:00:00 AM ET in Oakville, ON on November 20, 2023, a random draw for the Grand Prize will be held from among all eligible entries received by the Contest Closing Date. Odds of being selected for the Grand Prize depend on the total number of eligible entries received by the Contest Closing Date.
  2. Monthly Prize Draws: At approximately 10:00:00 AM ET in Oakville, ON on each Prize Period Draw Date (see rule 6) a random draw for each Prize (the “Prize Draws”) will be held from among all eligible entries received by the applicable Prize Period End Date (see rule 6). Odds of being selected depend on the total number of eligible entries received by the applicable Prize Period End Date. PLEASE NOTE: NON-WINNING ELIGIBLE ENTRIES WILL BE CARRIED OVER INTO THE FOLLOWING MONTHLY PRIZE DRAW.

The Sponsor or a representative will attempt to contact each selected entrant by sending a direct message to the selected entrant’s Instagram or TikTok Account following the applicable Prize Draw. The selected entrant associated with the selected Instagram or TikTok Account will then be asked to reply via Instagram or TikTok private message (the “Private Message”) to provide their full name, a valid email address and a daytime telephone number so the independent contest organization can reach out to administer a mathematical skill-testing question (see rule 9) and confirm each selected entrant a winner. By responding via Private Message to such notification, you agree that Sponsor or its designee may contact you via email or otherwise to carry out the administration of this Contest Upon providing a valid email address, each selected entrant will receive an email (the “Email”) from the independent contest organization. Each selected entrant will be required to respond with the following details: (i) the correct answer to a mathematical skill testing question, (ii) confirmation that they are 19 years of age or older residing in Canada, (iii) providing their contact information, including full name, date of birth, complete mailing address and daytime telephone number (the “Contact Information”).  If a selected Entrant (a) does not reply via Private Message or respond to the Email by the dates and times indicated or (b) fails to correctly answer the mathematical skill-testing question, or (c) fails to provide the Contact Information, then they will be disqualified and another entrant may be randomly selected. The Sponsor will not be responsible for failed attempts to contact a selected entrant.

9. DECLARATION OF WINNERS: To be declared a winner of a Prize (the “Winner”), the selected entrant must answer correctly, without assistance of any kind, whether mechanical or otherwise, a mathematical skill-testing question. The Grand Prize selected entrant will also be required to sign a Declaration and Release Form (the “Release Form”), in which, among other things, the selected entrant: (i) confirms compliance with the Official Rules; (ii) acknowledges acceptance of the Grand Prize as awarded, without substitution; (iii) releases the Contest Parties and each of their respective agents, employees, directors, successors, and assigns (collectively, the “Releasees”) from any liability in connection with the Prize or any portion thereof or this Contest or otherwise; (iv) acknowledge responsibility for their guests; and (v) agrees to the use of their name, address (city and province/territory) and/or photograph without further remuneration, in connection with any publicity carried out by or on behalf of the Sponsor with respect to the Contest. The Release Form must be returned within the time period specified on the Release Form or the Prize will be forfeited.


  1. Grand Prize: Upon being confirmed a winner, the Grand Prize will be coordinated with the winner by the Sponsor and Cineplex®, upon receipt of the Release Form.
  2. Monthly Prizes: Upon being confirmed a winner, each applicable Monthly Prize will be emailed to the confirmed winner.


By entering the Contest, each entrant: (i) agrees to abide by these Official Rules and the decisions of the Sponsor with respect to all aspects of the Contest, which are final; (ii) grants to the Sponsor, in perpetuity, a non-exclusive license to publish, display, reproduce, modify, edit or otherwise use their entry, in whole or in part, for advertising or promoting the Contest or for any other reason; (iii) waives all moral rights in and to their entry in favour of the Sponsor; (iv) agrees to release and hold harmless the Releasees from and against any and all claims based on publicity rights, defamation, invasion of privacy, copyright infringement, trade-mark infringement or any other intellectual property related cause of action and (v) releases the Releasees from any and all liability in connection with this Contest and their participation in this Contest to the full extent permitted by law. 

All entries become the permanent property of the Sponsor upon receipt and none will be returned. No correspondence will be entered into except with the selected entrants.  The Contest is subject to all applicable federal, provincial and municipal laws.

The Releasees accepts no responsibility for loss, damage or claims caused by or resulting from the Contest or a Prize or for any other reason. By entering and/or accepting a Prize, each entrant consents to the use of their name, address (city) and/or photograph without further notice or remuneration, in connection with any publicity carried out by or on behalf of the Sponsor with respect to the Contest.

The Releasees will not be responsible for late, lost, illegible, incomplete, falsified or destroyed entries and all such entries are void. Entries that have been falsified, tampered with or altered are void. The Releasees will not be liable for any failure of the Contest, do not assume any responsibility for incorrect or inaccurate capture of entry information, technical malfunctions, human or technical error, printing errors, lost, delayed or garbled data or transmissions, omission, interruption, deletion, defect or failures of any telephone or computer lines or networks, computer equipment, software or any combination thereof. The use of an invalid email address will disqualify the entry. Users spamming the same email address will disqualify the entry. In the event of a dispute, a selected entrant may be required to provide proof that they are the authorized account holder of the email address associated with the selected entry. “Authorized account holder” is defined as the person who is assigned an email address by an internet provider, online service provider, or other organization (e.g. business, educational institute, etc.) that is responsible for assigning email addresses for the domain associated with the submitted email address.  The sole determinant of the time for the purposes of a valid entry in this Contest will be the Contest server machine(s). In the event it is determined that an entrant has entered in a fashion not sanctioned by these Official Rules and/or has submitted more than the number of entries permitted by these Official Rules, the entrant will be disqualified and all of the entries submitted by the entrant will be disqualified.

The Sponsor reserves the right, subject only to the approval of the Régie des alcools, des courses et des jeux (the “Regie”) , to withdraw, terminate, amend or suspend this Contest or to amend the Official Rules (including, without limitation, modification to any of the dates and/or timeframe stipulations in these Official Rules, to the extent necessary, for purposes of verifying compliance by any entrant of any Contest-related information), at any time and in any way without prior notice, or are prevented from awarding prizes or continuing with the Contest as contemplated herein by any event beyond their control, including but not limited to fire, flood, natural or man-made epidemic of health of other means, earthquake, explosion, labor dispute or strike, act of God or public enemy, satellite or equipment failure, riot or civil disturbance, terrorist threat or activity, war (declared or undeclared) or any federal, provincial, territorial, municipal,  or local government law, order, or regulation, public health crisis, order of any court or jurisdiction, or other cause not reasonably within the Sponsor’s control, technical problems, or in light of any other circumstances which, in the opinion of the Sponsor, in its sole and absolute discretion, affect the proper administration of the Contest as contemplated in these Official Rules. The Releasees shall not be held responsible for any problems, errors or negligence that may arise or occur in connection with the Contest.

For Quebec residents only. Any litigation respecting the conduct or organization of a publicity contest in Québec may be submitted to the Régie for a ruling. Any litigation respecting the awarding of the Prize may be submitted to the Régie only for the purpose of helping the parties reach a settlement.

The Sponsor respects your right to privacy. The information you provided will only be used for the purpose of administering this Contest and prize fulfillment. By participating in the Contest, each entrant: (i) grants to the Sponsor the right to use his/her name, telephone number, email address and their entry (collectively the “Personal Information”) for the purpose of administering the Contest, including but not limited to, contacting and announcing the Winners and coordinating the provision of the Prizes; (ii) grants to the Sponsor the right to use his/her Personal Information for publicity and promotional purposes relating to the Contest, in any and all media now known or hereafter devised, without further compensation unless prohibited by law; and (iii) acknowledges that the Sponsor may disclose his/her Personal Information to third-party agents and service providers of the Sponsor in connection with any of the activities listed in (i) and (ii) above. The Sponsor will use the entrant’s Personal Information only for identified purposes, and protect the entrant’s Personal Information in a manner that is consistent with the Sponsor’s Privacy Policy which can be found at

All intellectual property associated with the Contest, including but not limited to trademarks, trade names, logos, designs, promotional materials, web pages, source code, drawings, illustrations, slogans and representations is owned by the Sponsor and/or their affiliates. All rights are reserved. Unauthorized copying or use of any copyrighted material or intellectual property without the express written consent of its owner is strictly prohibited.

In the event of any discrepancy or inconsistency between these Official Rules and disclosures or other statements contained in any materials related to this Contest, including, but not limited to point of sale, print or online advertising, these Official Rules shall prevail, govern and control to the fullest extent permitted by law. In the event of any discrepancy or inconsistency between the English language version and the French version of these Official Rules, the English version shall prevail and govern.