Keep the Celebrations Going Contest

1. NO PURCHASE NECESSARY. By entering this Contest, entrants agree to abide by these Official Rules. The decisions of the Sponsor (see rule 2) with respect to all aspects of the Contest are final. The Contest is in no way sponsored, endorsed or administered by, or associated with Instagram or TikTok. You understand that you are providing your information to the Sponsor and not to Instagram or TikTok. The information you provide will only be used to administer the Contest in accordance with the Sponsor’s privacy policy (see rule 10). Instagram and TikTok are completely released of all liability by each entrant in this Contest.  Any questions, comments or complaints regarding the Contest must be directed to the Sponsor and not to Instagram or TikTok. 

2. SPONSOR & CONTEST PERIOD: The Dairy Farmers of Canada Keep the Celebrations Going Contest (the “Contest”) is sponsored by Dairy Farmers of Canada (the “Sponsor”). The Contest begins at 12:00:00 AM Eastern Time (“ET”) on December 04, 2024 and ends at ​​11:59:59 PM ET on December 27, 2024 (the “Contest Period”).  

3. ELIGIBILITY: To enter and be eligible to win, a person must be a legal resident of Canada who is age of majority or older in their province or territory of residence at time of entry. Employees of the Sponsor, their affiliates, subsidiaries, related companies, Contest administrator, the independent contest organization, advertising and promotional agencies (as hereinafter defined) (collectively “Contest Parties”) and the immediate family (defined as mother, father, brothers, sisters, sons, daughters and/or legal or common-law spouse) of the Contest Parties and all other persons who reside with the Contest Parties, are not eligible to enter the Contest. This Contest is void outside of Canada. 

4. HOW TO ENTER THE CONTEST: No Purchase Necessary. To participate in this Contest, you must have a valid Instagram or TikTok account (an “Account”).  If you do not have an Account, visit http://www.instagram.com/ or www.tiktok.com and register in accordance with the enrolment instructions for a free Account.  

During the Contest Period, @dairyfarmersofcanada will post on their Instagram and TikTok Accounts a post regarding the Contest (the “Contest Post”). Follow @dairyfarmersofcanada on Instagram OR @dfc_plc on TikTok OR like the Contest Post OR comment on the Contest Post (the “Comment”) and tag a friend in your Comment (see below for Comment guidelines) to receive one (1) entry into the Prize Draw. Entries must be received on or before 11:59:59 PM ET on December 27, 2024 (the “Contest Closing Date”).  

BY ENTERING THE CONTEST, YOU ARE CONFIRMING THAT YOU HAVE READ THESE OFFICIAL RULES, ARE IN COMPLIANCE WITH THE OFFICIAL RULES, AND, IF SELECTED FOR A PRIZE, WILL ACCEPT THE PRIZE AS AWARDED, WITHOUT SUBSTITUTION, AND RELEASE THE RELEASEES (DEFINED IN RULE 8) FROM ANY LIABILITY IN CONNECTION WITH A PRIZE OR THE CONTEST. 

Limit of one (1) entry per person during the Contest Period. You may only use one (1) Instagram or TikTok Account to enter the Contest and you may only enter once. In the event an entrant has entered more than once or used more than one (1) Instagram or TikTok Account during the Contest Period, the entrant will be disqualified and all of the entries submitted by the entrant will be disqualified, Proof of transmission (screenshots or captures, etc.) does not constitute proof of delivery. Entries generated by script, macro, robotic, programmed, or any other automated means are prohibited and will be disqualified. 

By using Instagram or TikTok through a wireless mobile device, standard text messaging and/or data rates may apply for each message sent or received from your device. Other charges may also be applied by your wireless carrier (consult your wireless plan for details before participating via wireless mobile device). Proof of participation by wireless mobile device is not a condition of entry. Your Instagram or TikTok Account must be set to public to participate in the Contest. You must comply with all terms and conditions associated with the use of Instagram or TikTok. 

5. ENTRY GUIDELINES: 

1. Must follow @dairyfarmersofcanada on Instagram OR @dfc_plc on TikTok, OR like the contest post; 

2. Comment must be submitted on Instagram or TikTok on the Contest Post uploaded by the Sponsor;  

3. Comment must include a friend tag in the Comment; 

4. Comment must comply with Instagram and TikTok terms of use; 

5. Comment must be intended for family audience viewing and contain only content that, in the sole and unfettered discretion of the Sponsor, is suitable for all persons, including persons under the age of 13; 

6. Comment must not contain any nude, sexually explicit, disparaging, discriminatory, libelous or other inappropriate content of any kind whatsoever; 

7. Comment must not contain any content that promotes any product or service other than that of the Sponsor; 

8. Comment must not contain any language suggesting or encouraging illegal activity;  

9. Comment must not contain anything that infringes or that may infringe anyone’s rights, including intellectual property rights; and 

10. Comment must not contain any personal information. 

6. PRIZES & APPROXIMATE RETAIL VALUES: There are ten (10) prizes (each a “Prize” and collectively known as “Prizes”) available to be won, each consisting of a $500.00 (CDN) Canadian grocery gift card (each a “Gift Card”) as selected by the Sponsor. Gift Cards are subject to separate terms and conditions. The total value of all Prizes awarded is $5,000.00 (CDN). Prizes must be accepted as awarded without substitution and cannot be transferred, assigned or redeemed for cash. In the event a Prize (or any component thereof) cannot be awarded for any reason (including but not limited to force majeure or production exigencies), the Sponsor reserves the right, in its sole discretion, to substitute another prize (or any component thereof) of equal or greater value, without liability. Any unused portion of a Prize will be forfeited and shall have no cash value. All characteristics and features of a Prize, except as otherwise explicitly stated above, will be determined by the Sponsor in its sole and absolute discretion. Only ten (10) Prizes will be awarded.  

7. WINNER SELECTION: At approximately 10:00:00 AM ET in Oakville, ON on January 06, 2025, a random draw will be held from among all eligible entries received by the Contest Closing Date. Odds of being selected for a Prize depend on the total number of eligible entries received by the Contest Closing Date. 

The Sponsor or a representative will attempt to contact each selected entrant by sending a direct message to the selected entrant’s Instagram or TikTok Account following the Prize Draw. The selected entrant associated with the selected Instagram or TikTok Account will then be asked to reply via Instagram or TikTok private message (the “Private Message”) to provide their full name, a valid email address and a daytime telephone number so the independent contest organization can reach out to administer a mathematical skill-testing question (see rule 8) and confirm each selected entrant a winner. By responding via Private Message to such notification, you agree that Sponsor or its designee may contact you via email or otherwise to carry out the administration of this Contest. Upon providing a valid email address, each selected entrant will receive an email (the “Email”) from the independent contest organization. Each selected entrant will be required to respond with the following details: (i) the correct answer to a mathematical skill testing question, (ii) confirmation that they are age of majority or older residing in Canada, (iii) providing their contact information, including full name, date of birth, complete mailing address and daytime telephone number (the “Contact Information”).  If a selected Entrant (a) does not reply via Private Message or respond to the Email by the dates and times indicated or (b) fails to correctly answer the mathematical skill-testing question, or (c) fails to provide the Contact Information, then they will be disqualified and another entrant may be randomly selected. The Sponsor will not be responsible for failed attempts to contact a selected entrant.  

8. DECLARATION OF WINNERS: To be declared a winner of a Prize (the “Winner”), each selected entrant must answer correctly, without assistance of any kind, whether mechanical or otherwise, a mathematical skill-testing question. Each selected entrant will also be required to sign a Declaration and Release Form (the “Release Form”), in which, among other things, the selected entrant: (i) confirms compliance with the Official Rules; (ii) acknowledges acceptance of the Prize as awarded, without substitution; (iii) releases the Contest Parties and each of their respective agents, employees, directors, successors, and assigns (collectively, the “Releasees”) from any liability in connection with the Prize or any portion thereof or this Contest or otherwise; and (iv) agrees to the use of their name, address (city and province/territory) and/or photograph without further remuneration, in connection with any publicity carried out by or on behalf of the Sponsor with respect to the Contest. The Release Form must be returned within the time period specified on the Release Form or the Prize will be forfeited.  

9. AWARDING OF PRIZES: Upon receipt and verification of the Release Form, Prizes will be couriered to confirmed Winners within thirty (30) days to the mailing address provided on their Release Form.  

10. GENERAL:   

By entering the Contest, each entrant: (i) agrees to abide by these Official Rules and the decisions of the Sponsor with respect to all aspects of the Contest, which are final; (ii) grants to the Sponsor, in perpetuity, a non-exclusive license to publish, display, reproduce, modify, edit or otherwise use their entry, in whole or in part, for advertising or promoting the Contest or for any other reason; (iii) waives all moral rights in and to their entry in favour of the Sponsor; (iv) agrees to release and hold harmless the Releasees from and against any and all claims based on publicity rights, defamation, invasion of privacy, copyright infringement, trade-mark infringement or any other intellectual property related cause of action and (v) releases the Releasees from any and all liability in connection with this Contest and their participation in this Contest to the full extent permitted by law.   

All entries become the permanent property of the Sponsor upon receipt and none will be returned. No correspondence will be entered into except with the selected entrants.  The Contest is subject to all applicable federal, provincial and municipal laws. 

The Releasees accept no responsibility for loss, damage or claims caused by or resulting from the Contest or a Prize or for any other reason. By entering and/or accepting a Prize, each entrant consents to the use of their name, address (city) and/or photograph without further notice or remuneration, in connection with any publicity carried out by or on behalf of the Sponsor with respect to the Contest. 

The Releasees will not be responsible for late, lost, illegible, incomplete, falsified or destroyed entries and all such entries are void. Entries that have been falsified, tampered with or altered are void. The Releasees will not be liable for any failure of the Contest, do not assume any responsibility for incorrect or inaccurate capture of entry information, technical malfunctions, human or technical error, printing errors, lost, delayed or garbled data or transmissions, omission, interruption, deletion, defect or failures of any telephone or computer lines or networks, computer equipment, software or any combination thereof. The use of an invalid email address will disqualify the entry. Users spamming the same email address will disqualify the entry. In the event of a dispute, a selected entrant may be required to provide proof that they are the authorized account holder of the email address associated with the selected entry. “Authorized account holder” is defined as the person who is assigned an email address by an internet provider, online service provider, or other organization (e.g. business, educational institute, etc.) that is responsible for assigning email addresses for the domain associated with the submitted email address.  The sole determinant of the time for the purposes of a valid entry in this Contest will be the Contest server machine(s). In the event it is determined that an entrant has entered in a fashion not sanctioned by these Official Rules and/or has submitted more than the number of entries permitted by these Official Rules, the entrant will be disqualified and all of the entries submitted by the entrant will be disqualified. 

The Sponsor reserves the right to terminate or suspend this Contest or to amend the Official Rules (including, without limitation, modification to any of the dates and/or timeframe stipulations in these Official Rules, to the extent necessary, for purposes of verifying compliance by any entrant of any Contest-related information) at any time and in any way, without prior notice. Without limiting the foregoing, if, for any reason, the Contest is not capable of running as originally planned, the Sponsor reserves the right to cancel the Contest and conduct a draw from all previously received eligible entries. The Releasees shall not be held responsible for any problems, errors or negligence that may arise or occur in connection with the Contest.  

The Sponsor respects your right to privacy. The information you provided will only be used for the purpose of administering this Contest and prize fulfillment. By participating in the Contest, each entrant: (i) grants to the Sponsor the right to use their name, telephone number, email address and their entry (collectively the “Personal Information”) for the purpose of administering the Contest, including but not limited to, contacting and announcing the Winners and coordinating the provision of the Prizes; (ii) grants to the Sponsor the right to use their Personal Information for publicity and promotional purposes relating to the Contest, in any and all media now known or hereafter devised, without further compensation unless prohibited by law; and (iii) acknowledges that the Sponsor may disclose their Personal Information to third-party agents and service providers of the Sponsor in connection with any of the activities listed in (i) and (ii) above. The Sponsor will use the entrant’s Personal Information only for identified purposes and will protect the entrant’s Personal Information in a manner that is consistent with the Sponsor’s Privacy Policy which can be found at https://dairyfarmersofcanada.ca/en/privacy-statement. 

All intellectual property associated with the Contest, including but not limited to trademarks, trade names, logos, designs, promotional materials, drawings, illustrations, slogans and representations is owned by the Sponsor and/or their affiliates. All rights are reserved. Unauthorized copying or use of any copyrighted material or other intellectual property without the express written consent of its owner is strictly prohibited.  

In the event of any discrepancy or inconsistency between these Official Rules and disclosures or other statements contained in any materials related to this Contest, including, but not limited to point of sale, print or online advertising, these Official Rules shall prevail, govern and control to the fullest extent permitted by law. In the event of any discrepancy or inconsistency between the English language version and the French version of these Official Rules, the English version shall prevail and govern.