Some messages deserve a human touch. To bring "We help feed Canada" to life, a team working on lifts hand-painted the words onto barns and silos at three Canadian dairy farms.
In these videos, Canadian dairy farmers Andrew, Steph and Ulysse open the doors to their farms and share what the message means to them.
A Campaign That Reflects Canadian Dairy Farmers
Filming isn't part of a typical day on a dairy farm! Yet these farmers embraced the experience with enthusiasm, eager to share their stories and show Canadians where it all begins - the farm.
By lending their voices and their farm buildings to the “We Help Feed Canada” campaign, these dairy farmers remind us that behind every glass of milk are passionate farming families with deep roots in their communities. It's a powerful way to highlight the essential role dairy farmers play in Canada's food system and in communities across the country. And the result is spectacular!
In one word
Asked what it means to help feed Canada, each farmer chose a single word:
- Grateful: for the trust Canadians place in them to nourish their families.
- Pride: in what it means to feed Canadians.
- Commitment: to delivering quality products that meet high standards.
From one family to another
Beyond the impressive images, the farmers want to convey a simple message:
The next time you spot the Blue Cow Quality Milk logo, you can think of Andrew, Steph, Ulysse and the thousands of other dairy farmers working every day across the country to produce high quality, 100% Canadian milk.
