DFC's New More Goodness Rewards Program


The Loyalty program brings new levels of excitement and enjoyment to Canadian dairy lovers with exclusive offers and inspiring content.

By DFC - PLC, Communications Team
More Goodness

In March 2024, Dairy Farmers of Canada (DFC) launched More Goodness - a brand-new program made to reward Canadians for their loyalty to quality dairy products that feature the Blue Cow logo. Added value and exclusive content will be available to those who register online for More Goodness, providing them with even more reasons to love Canadian dairy.


The loyalty program offers a wide range of exclusives, only available through More Goodness. This includes special offers, savings, recipes and cooking tips, early product releases, nutritional insights and more. Members will also have the opportunity to learn more about Canadian dairy farmers and their commitment to quality milk at every step. Sign up today! 

Canadian dairy products


To make searching for dairy products carrying the Blue Cow logo easier for savvy shoppers, a new digital catalogue is also now available on dairyfarmersofcanada.ca. The Blue Cow Spotter is the best way to explore and discover great products featuring the Blue Cow logo. 

To register for More Goodness now, in just a few simple steps, click here.