Highlights
- Initiated by the UN Food and Agriculture Organization, World Milk Day allows us to reflect on dairy’s role in nourishing populations and driving sustainable economic activity around the globe.
- It gives us the chance to educate the public on where their food comes from, so we can highlight the importance of a strong domestic dairy sector here in Canada.
June 1st is World Milk Day, and Dairy Farmers of Canada is pleased to commemorate and support this important day.
Initiated by the UN Food and Agriculture Organization, World Milk Day allows us to reflect on dairy’s role in nourishing populations and driving sustainable economic activity around the globe. It gives us the chance to educate the public on where their food comes from, so we can highlight the importance of a strong domestic dairy sector here in Canada.
This year, though we continue to face uncertainties as a result of the ongoing pandemic, there is much for dairy farmers to feel positively about. The 2021 theme focuses on sustainability in the dairy sector, an area where our sector has made tremendous strides. Across the nation, farmers are embracing technology to help create a low-carbon future for dairy, and as your President, that gives me great pride.
This fall, our sector will reach another significant milestone on the path to a more sustainable future when the environment module of proAction is fully implemented. The transparency and reassurance provided under our proAction program – not just in the area of sustainability, but in other key areas of consumer concern, like food safety and animal care, as well – are key reasons why consumers continue to have unwavering faith in Canadian dairy farmers.
Our Blue Cow logo is an important symbol of truth and confidence in Canadian dairy farmers. More than 88% of Canadians are now familiar with the logo, making it one of the top three most-recognized brands in Canada. It can now be found on more than 8,600 products – an increase of 160% since the launch of the Quality Milk logo in early 2017. More than 500 brands, including more than three dozen restaurants and foodservice providers can now be counted among the Blue Cow family.
That trust is hard-earned and well-deserved, but not to be taken for granted.
This World Milk Day, let’s take a moment to celebrate one another, and recognize our sector’s outstanding contributions to the Canadian economy and our food security. Be sure to share a message or a photo on social media to let the world know why you are proud of everything we do to keep Canadians fed with high-quality milk! Make sure to include #WorldMilkDay so that your positive message reaches even more people.
I am so proud of the way our farmers came together to address the unpredictable circumstances over the last year. I am also humbled by your efforts to continuously find ways to reduce our environmental footprint so we can maintain the confidence of Canadians.
Thank you once again for everything you do.
Sincerely,
Pierre Lampron
President, Dairy Farmers of Canada