Highlights
- The campaign celebrates the central role of milk during the holiday season and showcases an enduring tradition for families.
- The campaign begins on December 2nd with television and digital placements across Canada.
Santa has a big job on December 24th, and every child waiting for his arrival knows he’ll need his favourite snack, a few cookies and a fresh glass of milk. In celebration of the holidays, Dairy Farmers of Canada (DFC) has launched Santa Surprise, a new multimedia campaign connecting dairy farmers with the magic of Christmas.
The campaign celebrates the central role of milk during the holiday season and showcases an enduring tradition for families: leaving a glass of milk and cookies out for Santa on Christmas Eve. The videos feature a very real, emotional moment capturing the wonder and excitement of children as they see Santa for the very first time, drinking the glass of milk they prepared just for him.
By sharing this classic scene, the campaign highlights the natural connection between Christmas and dairy and finishes with a reminder of the farmers who brought the wholesome and quality milk as part of this tradition to Canadian families.
“Leaving milk out for Santa is such a timeless tradition and we wanted to bring that magical moment to life this holiday season,” said Pamela Nalewajek, Vice President, Marketing, DFC. “We want consumers to know that by choosing products marked with our blue cow logo, they can rest assured the milk they’re pouring for Santa was produced with care by Canadian dairy farmers.”
Santa Surprise begins on December 2nd with television and digital placements across Canada. To reach families of all ages from coast-to-coast at this festive time of year, the campaign will feature on a variety of media channels sharing holiday content until December 29th.
View the campaign video here.