2020: Raise a Glass this World Milk Day!

Article 2 min

A message from Pierre Lampron, President of Dairy Farmers of Canada

By DFC - PLC, Communications Team
Pierre Lampron, President, Dairy Farmers of Canada

Highlights

  • Join me on June 1st as we raise a glass in honour of the 20th anniversary of World Milk Day!
  • World Milk Day celebrates the important contributions of the global dairy sector in providing safe and nutritious food to consumers, and to highlight the sustainable, responsible and caring practices of our producers.

Join me on June 1st as we raise a glass in honour of the 20th anniversary of World Milk Day!

World Milk Day celebrates the important contributions of the global dairy sector in providing safe and nutritious food to consumers, and to highlight the sustainable, responsible and caring practices of our producers.

This year, DFC is marking this special day with a virtual milk toast in honour of our Canadian dairy farmers. We will be raising a glass of milk on June 1st through social media posts to thank our producers whose unparalleled dedication to keeping the nation fed is all the more remarkable in these challenging times.

There are two easy ways for you to help DFC recognize this special day:

  1. Share a photo/video of you or your family raising a glass of milk!
  2. Share the content DFC will post on its Twitter, Facebook and Instagram channels.

No matter how you choose to participate, please make sure to include #WorldMilkDay, #EnjoyDairy, #CdnDairy and #QualityCanadianMilk to your posts, as we will use hashtags to measure the success of the campaign.

World Milk Day is an excellent opportunity to demonstrate the benefits of dairy products to Canadians and the numerous contributions of the Canadian dairy industry. I look forward to celebrating with you on June 1st!

Sincerely,

Pierre Lampron
President, Dairy Farmers of Canada