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Dairy Farmers of Canada launches new campaign repositioning milk for the next generation of consumers

22.10.2019 Corporate News

An innovative new campaign by the Dairy Farmers of Canada (DFC) aims to shift perceptions of dairy amongst the next generation of consumers and redefine it in a positive way. Milk. It’s in the stuff you love focuses on Millennial and Gen-Z consumers by highlighting the presence of milk in foods that people enjoy every day.

Lactalis Canada’s Khaas and siggi’s brands add renowned Dairy Farmers of Canada Blue Cow logo

19.10.2022 Corporate News

DFC’s Blue Cow Logo will now appear on the company’s Khaas Dahi and Khaas Halal and siggi’s yogourt products.

The Great Canadian Cheese Rolling Festival tumbles into its ninth year

20.08.2018 Corporate News

Thousands gathered for a cheesy day of frivolity at the annual festival in Whistler, British Columbia

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Dairy Farmers of Canada launches new campaign repositioning milk for the next generation of consumers

Lactalis Canada’s Khaas and siggi’s brands add renowned Dairy Farmers of Canada Blue Cow logo

The Great Canadian Cheese Rolling Festival tumbles into its ninth year

Search in Dairy in Canada and Canadian Goodness

Dairy Farmers of Canada launches new campaign repositioning milk for the next generation of consumers

Lactalis Canada’s Khaas and siggi’s brands add renowned Dairy Farmers of Canada Blue Cow logo

The Great Canadian Cheese Rolling Festival tumbles into its ninth year

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