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Showing 11 - 17 of 17 results

New DFC campaign reminds Millennials of dairy-filled foods they love

Corporate Article DFC - PLC

Millennials may not drink as much milk as previous generations, but they couldn’t imagine living their lives without cheese, yogurt, smoothies, ice cream, or butter. In response to these changing tastes, an innovative new campaign by the Dairy Farmers of Canada (DFC) aims to shift perceptions of dairy amongst Millennial and Gen-Z consumers by rethinking how it’s consumed.

Comedic new campaign connects milk, real millennial dairy farmers and a fun-loving Santa

Corporate Article DFC - PLC

Santa has questions about his favourite beverage and no matter how funny those questions may be, Canadian dairy farmers have answers. This week, Dairy Farmers of Canada (DFC) launched Both Sides of the Glass, a new holiday-themed digital ad campaign that uses humour to address some of the common misconceptions about milk and dairy farming practices, with our own dairy farmers in the starring role, opposite Santa Claus himself.

On NAFTA: Don’t blink!

Corporate Article Pierre Lampron

With Ministers from Canada, the United States, and Mexico converging on Washington this week, dairy farmers’ message to the Canadian negotiating team is simple: don’t blink!

En route to the second round of NAFTA negotiations

Corporate Article Pierre Lampron

On August 16, I landed in Washington for the first round of the North American Free Trade Agreement (NAFTA) renegotiations. You could feel the anticipation in the air as politicians remained vague yet optimistic in their comments, while journalists attempted to read between the lines and predict any possible changes for NAFTA 2.0. In headlines that week were endless articles and speculations about the future of the dairy industry and ways to undermine supply management in Canada.

Wrapping up an eventful 2017

Corporate Article Pierre Lampron

As the year comes to a close, it’s time to reflect on some of the excitement we have seen at Dairy Farmers of Canada in 2017, the year of Canada 150!

NAFTA Round 4: What does the U.S really want?

Corporate Article Pierre Lampron

As the fourth round of NAFTA talks concludes in Washington, one can’t help but wonder if the United States is serious about the re-negotiations – and if not, what their intentions truly are?