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Comedic new campaign connects milk, real millennial dairy farmers and a fun-loving Santa

Corporate Article DFC - PLC

Santa has questions about his favourite beverage and no matter how funny those questions may be, Canadian dairy farmers have answers. This week, Dairy Farmers of Canada (DFC) launched Both Sides of the Glass, a new holiday-themed digital ad campaign that uses humour to address some of the common misconceptions about milk and dairy farming practices, with our own dairy farmers in the starring role, opposite Santa Claus himself.

On NAFTA: Don’t blink!

Corporate Article Pierre Lampron

With Ministers from Canada, the United States, and Mexico converging on Washington this week, dairy farmers’ message to the Canadian negotiating team is simple: don’t blink!

When promises are no longer enough

Corporate News

Following the Annual General Meeting of the Dairy Farmers of Canada, which brought together some 200 dairy farmers from across the country in a virtual format, dairy farmers expressed concern that they have waited over a year for an announcement on the balance of compensation owed for losses related to recent international trade agreements.