An innovative new campaign by the Dairy Farmers of Canada (DFC) aims to shift perceptions of dairy amongst the next generation of consumers and redefine it in a positive way. Milk. It’s in the stuff you love focuses on Millennial and Gen-Z consumers by highlighting the presence of milk in foods that people enjoy every day.
In honour of World Milk Day, Dairy Farmers of Canada (DFC), in partnership with the Dairy Processors Association of Canada (DPAC), were pleased to help those in need by donating healthy and nutritious dairy products to the Ottawa Mission.