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New DFC campaign reminds Millennials of dairy-filled foods they love

Corporate Article DFC - PLC

Millennials may not drink as much milk as previous generations, but they couldn’t imagine living their lives without cheese, yogurt, smoothies, ice cream, or butter. In response to these changing tastes, an innovative new campaign by the Dairy Farmers of Canada (DFC) aims to shift perceptions of dairy amongst Millennial and Gen-Z consumers by rethinking how it’s consumed.

Our promise: Canadian milk, the Canadian way

Corporate Article DFC - PLC

Cool, smooth, and refreshing – that’s Canadian milk! But what makes it an ingredient like no other? Check out our not-so-secret Canadian recipe.

Lowering our Carbon Footprint

Corporate Article DFC - PLC

Did you know? Canadian dairy has one of the lowest carbon footprints in the world! And with continuously improved practices it's getting smaller each year.