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Dairy Farmers of Canada launches new campaign repositioning milk for the next generation of consumers

22.10.2019 Corporate News

An innovative new campaign by the Dairy Farmers of Canada (DFC) aims to shift perceptions of dairy amongst the next generation of consumers and redefine it in a positive way. Milk. It’s in the stuff you love focuses on Millennial and Gen-Z consumers by highlighting the presence of milk in foods that people enjoy every day.

What’s new

01.11.2018 Corporate Resource

Get the latest from the Canadian dairy landscape – from policy issues and community involvement to dairy research and on-farm innovations.

Dairy farmers welcome support for dairy processing and livestock vaccine bank in the 2023 federal budget

28.03.2023 Corporate News

Dairy Farmers of Canada (DFC) welcomes the confirmation in today’s budget of funding for the Dairy Innovation and Investment Fund of $333 million dollars to support research and the development of new products based on solids non-fat (SNF).

CUSMA: Dairy Farmers of Canada call on Premier Legault to reconsider his request to the Bloc Québécois

15.12.2019 Corporate News

December 15, 2019 (St-Boniface, Qc) - Dairy Farmers of Canada (DFC) President Pierre Lampron reacted swiftly to the news that the Premier of Quebec, François Legault, had urged the Bloc Québécois to move quickly to ensure the passage of Canada’s new trade agreement with the U.S. and Mexico (CUSMA) stating that it was in “Quebec’s best interests.”

DFC CEO Responds to Maxime Bernier

02.08.2018 Corporate News

This morning, another news piece was written about Maxime Bernier and his tirade against supply management in reference to trade. Dairy Farmers of Canada (DFC) CEO Jacques Lefebvre released the following statement in response:

DFC reacts to the TPP-11 Ministerial Statement

11.11.2017 Corporate Article Pierre Lampron

According to today’s Ministerial Statement released from the TPP-11 talks in Da Nang Vietnam, no final agreement has been reached on a TPP-11 deal without the United States.

Face Masks Offer Has Ended

20.07.2020 Corporate Resource

The promotion offering free face masks to Canadian dairy farmers has ended.

Expert Working Group on Feed Supplementation in Dairy

08.03.2021 Corporate Resource

The working group includes prominent academics and experts from across Canada, with a diverse range of expertise.

Strong bones, healthy life: how our diet can help

01.11.2021 Corporate Article DFC - PLC

Too many Canadians are calcium deficient, and it may be affecting our bone health. A simple solution could be to increase or add milk products into our diets.

What are Maxime Bernier’s real interests

23.08.2018 Corporate News

Statement by Pierre Lampron, President of Dairy Farmers of Canada

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Dairy Farmers of Canada launches new campaign repositioning milk for the next generation of consumers

What’s new

Dairy farmers welcome support for dairy processing and livestock vaccine bank in the 2023 federal budget

CUSMA: Dairy Farmers of Canada call on Premier Legault to reconsider his request to the Bloc Québécois

DFC CEO Responds to Maxime Bernier

DFC reacts to the TPP-11 Ministerial Statement

Face Masks Offer Has Ended

Expert Working Group on Feed Supplementation in Dairy

Strong bones, healthy life: how our diet can help

What are Maxime Bernier’s real interests

Search in Dairy in Canada and Canadian Goodness

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