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Comedic new campaign connects milk, real millennial dairy farmers and a fun-loving Santa

Corporate Article DFC - PLC

Santa has questions about his favourite beverage and no matter how funny those questions may be, Canadian dairy farmers have answers. This week, Dairy Farmers of Canada (DFC) launched Both Sides of the Glass, a new holiday-themed digital ad campaign that uses humour to address some of the common misconceptions about milk and dairy farming practices, with our own dairy farmers in the starring role, opposite Santa Claus himself.

En route to the second round of NAFTA negotiations

Corporate Article Pierre Lampron

On August 16, I landed in Washington for the first round of the North American Free Trade Agreement (NAFTA) renegotiations. You could feel the anticipation in the air as politicians remained vague yet optimistic in their comments, while journalists attempted to read between the lines and predict any possible changes for NAFTA 2.0. In headlines that week were endless articles and speculations about the future of the dairy industry and ways to undermine supply management in Canada.

COVID-19: Information for consumers

Corporate Article DFC - PLC

We recognize that in light of the COVID-19 outbreak, consumers have a variety of questions about milk and dairy products. Please find information and answers to some of the most common questions here.

Raising a glass for World Milk Day

Corporate Article Pierre Lampron

On World Milk Day, we would like to take this time to thank consumers for their support of supply management in recent months.