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New DFC campaign reminds Millennials of dairy-filled foods they love

Corporate Article DFC - PLC

Millennials may not drink as much milk as previous generations, but they couldn’t imagine living their lives without cheese, yogurt, smoothies, ice cream, or butter. In response to these changing tastes, an innovative new campaign by the Dairy Farmers of Canada (DFC) aims to shift perceptions of dairy amongst Millennial and Gen-Z consumers by rethinking how it’s consumed.

Fondue Parmesan du Terroir

Consumer Recipe

"This dish is simple, delicious, and most importantly, uses farm products and by-products. When people compliment the recipe, I’m proud that they appreciate what we make here on our farm."
- Recipe from Claudie-Audrey Gagnon from Hébertville, Quebec

Cream of beet with Feta & herbs

Consumer Recipe

There are a few essential things that go into these soups that aren’t in their lists of ingredients: honesty, purity, wholesomeness, and a healthy dash of farm wisdom.

Cream of carrot with Brie & nuts

Consumer Recipe

There are a few essential things that go into these soups that aren’t in their lists of ingredients: honesty, purity, wholesomeness, and a healthy dash of farm wisdom.

Cream of celeriac with Cheddar & onion

Consumer Recipe

There are a few essential things that go into these soups that aren’t in their lists of ingredients: honesty, purity, wholesomeness, and a healthy dash of farm wisdom.