Millennials may not drink as much milk as previous generations, but they couldn’t imagine living their lives without cheese, yogurt, smoothies, ice cream, or butter. In response to these changing tastes, an innovative new campaign by the Dairy Farmers of Canada (DFC) aims to shift perceptions of dairy amongst Millennial and Gen-Z consumers by rethinking how it’s consumed.
The national grass fed milk program will be implemented in Canada in the months to come. To learn more about the details and its impact within the Canadian dairy industry, check out these latest updates.
We’re committed to the best treatment and well-being of all our animals. Find out how we advocate for better animal care and high standards on the farm.