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New DFC campaign reminds Millennials of dairy-filled foods they love

Corporate Article DFC - PLC

Millennials may not drink as much milk as previous generations, but they couldn’t imagine living their lives without cheese, yogurt, smoothies, ice cream, or butter. In response to these changing tastes, an innovative new campaign by the Dairy Farmers of Canada (DFC) aims to shift perceptions of dairy amongst Millennial and Gen-Z consumers by rethinking how it’s consumed.

DFC response to the Montreal Economic Institute

Corporate Article Pierre Lampron

On August 17th, 2017, the Montreal Economic Institute released yet another misleading paper in their ideologically fuelled quest to rid Canada of supply management. The paper itself, titled “Does Agricultural Prosperity Require Supply Management?” offers little, if any, evidence to back up that claim.

Committed to quality

Corporate Resource

Canadian dairy farmers and processors proudly meet some of the highest production standards in the world. Find out what goes into making quality Canadian milk.

Supply Management: Cementing Canadian Food Security

Corporate Resource

By ensuring farmers produce only enough to meet the needs of Canadians, supply management helps the sector reduce waste and improve sustainability, prevent wild fluctuations in the farm-gate price of milk and enhances Canada’s food sovereignty and security.