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Comedic new campaign connects milk, real millennial dairy farmers and a fun-loving Santa

Corporate Article DFC - PLC

Santa has questions about his favourite beverage and no matter how funny those questions may be, Canadian dairy farmers have answers. This week, Dairy Farmers of Canada (DFC) launched Both Sides of the Glass, a new holiday-themed digital ad campaign that uses humour to address some of the common misconceptions about milk and dairy farming practices, with our own dairy farmers in the starring role, opposite Santa Claus himself.

How We're Reducing Emissions

Corporate Resource

Dairy Farmers of Canada are committed to reaching net-zero greenhouse gas (GHG) emissions from farm-level dairy production by the year 2050. Find out how we're doing it.

Cows On Our Farms Are Part Of The Family

Corporate Article DFC - PLC

Canadian dairy farmers treat their cows with respect and care. Making sure their cows are calm and comfortable is an important part of a dairy farmer’s job.

Supply Management: Cementing Canadian Food Security

Corporate Resource

By ensuring farmers produce only enough to meet the needs of Canadians, supply management helps the sector reduce waste and improve sustainability, prevent wild fluctuations in the farm-gate price of milk and enhances Canada’s food sovereignty and security.