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New DFC campaign reminds Millennials of dairy-filled foods they love

Corporate Article DFC - PLC

Millennials may not drink as much milk as previous generations, but they couldn’t imagine living their lives without cheese, yogurt, smoothies, ice cream, or butter. In response to these changing tastes, an innovative new campaign by the Dairy Farmers of Canada (DFC) aims to shift perceptions of dairy amongst Millennial and Gen-Z consumers by rethinking how it’s consumed.

Canadian Cobb salad

Consumer Recipe

A vinaigrette-style dressing adds subtle vibrancy to this take on Cobb salad. Wrap leftovers in a tortilla for a next-day lunch.